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- -----
- Carbonado Trademark Policy
- -----
- -----
- 2006-10-23
- -----
-
-Carbonado Trademark Policy
-
-* Introduction
-
-    This document outlines the policy of Amazon Technologies, Inc ("Amazon,"
-for short) regarding the use of the "Carbonado" trademark (the "Trademark")
-used to identify Amazon's <<Carbonado\u2122>> data access software.  Any use of the
-Trademark must be in accordance with this policy; any use of the Trademark in
-violation of these guidelines shall automatically terminate the license granted
-herein{{{#1}\u00b9}}.
-
-    Amazon's trademark policy attempts to balance two competing interests:
-Amazon's need to ensure that its trademarks remain reliable indicators of
-quality and security; and Amazon's desire to permit community members, software
-distributors and others that Amazon works with to discuss Amazon's products and
-to accurately describe their affiliation with Amazon. Striking a proper balance
-is a tricky situation that many organizations \u2013 in particular those whose
-products are distributed electronically \u2013 wrestle with every day.
-
-     Underlying Amazon's trademark policy is the general law of
-trademarks. Trademarks exist to help consumers identify, and organizations
-publicize, the source of products. Some organizations make better products than
-others; over time, consumers begin to associate those organizations (and their
-trademarks) with quality. When such organizations permit others to place their
-trademarks on goods of lesser quality, they find that consumer trust evaporates
-quickly. That's the precise situation that Amazon seeks to avoid \u2013 especially
-since, when it comes to intangible products like software, trust is all
-consumers have to decide on.
-
-* Overall Guidelines
-
-    Amazon's trademark policy is composed of a number of specific rules, most of
-which reflect the overarching requirement that your use of Amazon's trademarks
-be non-confusing and non-disparaging. By non-confusing, Amazon means that
-people should always know who they are dealing with, and where the software
-they are downloading came from.  By non-disparaging we mean that, outside the
-bounds of fair use, you can't use our Trademark as a vehicle for defaming us or
-sullying our reputation.
-
-    [[1]] <<Non-confusing>> - You may not display the Trademark in any manner that implies sponsorship or endorsement by Amazon.
-
-    [[2]] <<Non-disparaging>> - You may not use the Trademark in a manner which, in Amazon's reasonable judgment, may diminish or otherwise damage Amazon's goodwill in the Trademark.
-
-    []
-
-    These basic requirements can serve as a guide as you work your way through
-the policy.
-
-    The lawyers also require us to tell you that "all rights to the Trademark
-are the exclusive property of Amazon, and that the goodwill generated
-through your use of the Trademark will inure to the benefit of Amazon."
-This basically means that Amazon retains rights to the Trademark, and your
-use of the Trademark does not transfer ownership in the Trademark to you;
-Amazon reserves the right to revoke its permission to use the Trademark at any
-time.  Whenever you use the Trademark, that use is for the benefit of Amazon no
-matter how tightly you've tied the Trademark to something you're doing.
-
-* Guidelines for Printed Materials and Web Sites
-
-    The following basic guidelines apply to almost any use of the Trademark in
-printed materials, including marketing, fundraising and other publicity-related
-materials, and websites:
-
- * <<Proper Form>> - Amazon's Trademark should be used in its exact form \u2013
-   neither abbreviated nor combined with any other word or words
-   (e.g. "Carbonado" software rather than "CBN" or "Carbonadified");
-
- * <<Accompanying Symbol>> - The first or most prominent mention of the Trademark
-   should be accompanied by a symbol indicating that it is an unregistered
-   trademark ("\u2122");
-
- * <<Notice>> - The following notice should appear somewhere nearby (at least on
-   the same page) the first use of the Trademark: "<Amazon, Amazon.com, and the
-   Amazon.com logo are registered trademarks of Amazon.com, Inc or its
-   affiliates. Carbonado is a trademark of Amazon Technologies, Inc.>";
-
- * <<Distinguishable>> - In at least the first reference, the Trademark should be
-   set apart from surrounding text, either by capitalizing it or by italicizing,
-   bolding or underlining it.
-
- []
-
-* Guidelines for Software Distributions
-
-** Serious Modifications
-
-    Those taking full advantage of the open-source nature of the Carbonado code
-base and making significant functional changes may not redistribute the fruits
-of their labor under any Amazon trademark. For example, it would be
-inappropriate for them to say "based on Amazon's Carbonado data access
-software." Instead, in the interest of complete accuracy, they should describe
-their executables as "based on Amazon technology", or "incorporating Amazon
-source code." They should also change the name of the executable to reduce the
-chance that a user of the modified software will be misled into believing it to
-be a native Amazon product.
-
-** Related Software
-
-    The Carbonado\u2122 data access software is designed to be extended, and
-Amazon recognizes that community members writing extensions need some way to
-identify the Amazon product to which their extensions pertain. Amazon's main
-concern about extensions is that consumers not be confused as to whether they
-are official (meaning approved by Amazon) or not. To address that concern,
-Amazon requests that extension names not include, in whole or in part, the
-words "Amazon" or "Carbonado" in a way that suggests a connection between
-Amazon and the extension (e.g. "Crassifier for Carbonado," would be acceptable,
-but "Carbonado Crassifier" would not).
-
-* Domain Names
- 
-    If you want to include all or part of an Amazon trademark in a domain name,
-you have to receive written permission from Amazon. People naturally associate
-domain names with organizations whose names sound similar. Almost any use of an
-Amazon trademark in a domain name is likely to confuse consumers, thus running
-afoul of the overarching requirement that any use of an Amazon trademark be
-non-confusing.
-
-    To receive written permission, contact the Trademarks group, as discussed below.
-
-* Questions
-
-    Amazon has tried to make its trademark policy as comprehensive as
-possible. If you're considering a use of an Amazon trademark that's not covered
-by the policy, and you're unsure whether that use would run afoul of Amazon's
-guidelines, feel free to contact us and ask. Please keep in mind that Amazon
-receives lots and lots of similar questions, so please review all available
-documentation before contacting us.
-
-    If you have questions about these guidelines or use of this or any other
-Amazon trademark, please contact trademarks@amazon.com for assistance, or
-write to us at:
-
-*----------------------------------------------*
-  <<Amazon.com, Inc., Attention: Trademarks,>> 
-  <<PO Box 81226 Seattle, WA 98108-1226>>      
-*----------------------------------------------*
-
-
-=======================================================================================
-
-    {1} This policy is based in part on the open source trademark
-policy defined by the Mozilla organization, available
-{{{http://www.mozilla.org/foundation/trademarks/policy.html}here}}.  Per the terms of
-that policy, this policy is owned by Amazon and licensed under the Creative
-Commons "Attribution-ShareAlike 2.0" license.  Details can be seen
-{{{http://www.mozilla.org/foundation/licensing/website-content.html}here}}.