From 8318b4f39c727a42eb0cf0473637809dccf82210 Mon Sep 17 00:00:00 2001 From: "Brian S. O'Neill" Date: Tue, 24 Oct 2006 02:02:36 +0000 Subject: Trademark policy. --- src/site/apt/trademark.apt | 153 +++++++++++++++++++++++++++++++++++++++++++++ 1 file changed, 153 insertions(+) create mode 100644 src/site/apt/trademark.apt (limited to 'src/site/apt') diff --git a/src/site/apt/trademark.apt b/src/site/apt/trademark.apt new file mode 100644 index 0000000..b6de46b --- /dev/null +++ b/src/site/apt/trademark.apt @@ -0,0 +1,153 @@ + ----- + Carbonado Trademark Policy + ----- + ----- + 2006-10-23 + ----- + +Carbonado Trademark Policy + +* Introduction + + This document outlines the policy of Amazon Technologies, Inc ("Amazon," +for short) regarding the use of the "Carbonado" trademark (the "Trademark") +used to identify Amazon's Carbonado\u2122 data access software. Any use of the +Trademark must be in accordance with this policy; any use of the Trademark in +violation of these guidelines shall automatically terminate the license granted +herein{{{#1}\u00b9}}. + + Amazon's trademark policy attempts to balance two competing interests: +Amazon's need to ensure that its trademarks remain reliable indicators of +quality and security; and Amazon's desire to permit community members, software +distributors and others that Amazon works with to discuss Amazon's products and +to accurately describe their affiliation with Amazon. Striking a proper balance +is a tricky situation that many organizations \u2013 in particular those whose +products are distributed electronically \u2013 wrestle with every day. + + Underlying Amazon's trademark policy is the general law of +trademarks. Trademarks exist to help consumers identify, and organizations +publicize, the source of products. Some organizations make better products than +others; over time, consumers begin to associate those organizations (and their +trademarks) with quality. When such organizations permit others to place their +trademarks on goods of lesser quality, they find that consumer trust evaporates +quickly. That's the precise situation that Amazon seeks to avoid \u2013 especially +since, when it comes to intangible products like software, trust is all +consumers have to decide on. + +* Overall Guidelines + + Amazon's trademark policy is composed of a number of specific rules, most of +which reflect the overarching requirement that your use of Amazon's trademarks +be non-confusing and non-disparaging. By non-confusing, Amazon means that +people should always know who they are dealing with, and where the software +they are downloading came from. By non-disparaging we mean that, outside the +bounds of fair use, you can't use our Trademark as a vehicle for defaming us or +sullying our reputation. + + [[1]] <> - You may not display the Trademark in any manner that implies sponsorship or endorsement by Amazon. + + [[2]] <> - You may not use the Trademark in a manner which, in Amazon's reasonable judgment, may diminish or otherwise damage Amazon's goodwill in the Trademark. + + [] + + These basic requirements can serve as a guide as you work your way through +the policy. + + The lawyers also require us to tell you that "all rights to the Trademark +are the exclusive property of Amazon, and that the goodwill generated +through your use of the Trademark will inure to the benefit of Amazon." +This basically means that Amazon retains rights to the Trademark, and your +use of the Trademark does not transfer ownership in the Trademark to you; +Amazon reserves the right to revoke its permission to use the Trademark at any +time. Whenever you use the Trademark, that use is for the benefit of Amazon no +matter how tightly you've tied the Trademark to something you're doing. + +* Guidelines for Printed Materials and Web Sites + + The following basic guidelines apply to almost any use of the Trademark in +printed materials, including marketing, fundraising and other publicity-related +materials, and websites: + + * <> - Amazon's Trademark should be used in its exact form \u2013 + neither abbreviated nor combined with any other word or words + (e.g. "Carbonado" software rather than "CBN" or "Carbonadified"); + + * <> - The first or most prominent mention of the Trademark + should be accompanied by a symbol indicating that it is an unregistered + trademark ("\u2122"); + + * <> - The following notice should appear somewhere nearby (at least on + the same page) the first use of the Trademark: ""; + + * <> - In at least the first reference, the Trademark should be + set apart from surrounding text, either by capitalizing it or by italicizing, + bolding or underlining it. + + [] + +* Guidelines for Software Distributions + +** Serious Modifications + + Those taking full advantage of the open-source nature of the Carbonado code +base and making significant functional changes may not redistribute the fruits +of their labor under any Amazon trademark. For example, it would be +inappropriate for them to say "based on Amazon's Carbonado data access +software." Instead, in the interest of complete accuracy, they should describe +their executables as "based on Amazon technology", or "incorporating Amazon +source code." They should also change the name of the executable to reduce the +chance that a user of the modified software will be misled into believing it to +be a native Amazon product. + +** Related Software + + The Carbonado\u2122 data access software is designed to be extended, and +Amazon recognizes that community members writing extensions need some way to +identify the Amazon product to which their extensions pertain. Amazon's main +concern about extensions is that consumers not be confused as to whether they +are official (meaning approved by Amazon) or not. To address that concern, +Amazon requests that extension names not include, in whole or in part, the +words "Amazon" or "Carbonado" in a way that suggests a connection between +Amazon and the extension (e.g. "Crassifier for Carbonado," would be acceptable, +but "Carbonado Crassifier" would not). + +* Domain Names + + If you want to include all or part of an Amazon trademark in a domain name, +you have to receive written permission from Amazon. People naturally associate +domain names with organizations whose names sound similar. Almost any use of an +Amazon trademark in a domain name is likely to confuse consumers, thus running +afoul of the overarching requirement that any use of an Amazon trademark be +non-confusing. + + To receive written permission, contact the Trademarks group, as discussed below. + +* Questions + + Amazon has tried to make its trademark policy as comprehensive as +possible. If you're considering a use of an Amazon trademark that's not covered +by the policy, and you're unsure whether that use would run afoul of Amazon's +guidelines, feel free to contact us and ask. Please keep in mind that Amazon +receives lots and lots of similar questions, so please review all available +documentation before contacting us. + + If you have questions about these guidelines or use of this or any other +Amazon trademark, please contact trademarks@amazon.com for assistance, or +write to us at: + +*----------------------------------------------* + <> + <> +*----------------------------------------------* + + +======================================================================================= + + {1} This policy is based in part on the open source trademark +policy defined by the Mozilla organization, available +{{{http://www.mozilla.org/foundation/trademarks/policy.html}here}}. Per the terms of +that policy, this policy is owned by Amazon and licensed under the Creative +Commons "Attribution-ShareAlike 2.0" license. Details can be seen +{{{http://www.mozilla.org/foundation/licensing/website-content.html}here}}. -- cgit v1.2.3