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+ -----
+ Carbonado Trademark Policy
+ -----
+ -----
+ 2006-10-23
+ -----
+
+Carbonado Trademark Policy
+
+* Introduction
+
+    This document outlines the policy of Amazon Technologies, Inc ("Amazon,"
+for short) regarding the use of the "Carbonado" trademark (the "Trademark")
+used to identify Amazon's Carbonado\u2122 data access software.  Any use of the
+Trademark must be in accordance with this policy; any use of the Trademark in
+violation of these guidelines shall automatically terminate the license granted
+herein{{{#1}\u00b9}}.
+
+    Amazon's trademark policy attempts to balance two competing interests:
+Amazon's need to ensure that its trademarks remain reliable indicators of
+quality and security; and Amazon's desire to permit community members, software
+distributors and others that Amazon works with to discuss Amazon's products and
+to accurately describe their affiliation with Amazon. Striking a proper balance
+is a tricky situation that many organizations \u2013 in particular those whose
+products are distributed electronically \u2013 wrestle with every day.
+
+     Underlying Amazon's trademark policy is the general law of
+trademarks. Trademarks exist to help consumers identify, and organizations
+publicize, the source of products. Some organizations make better products than
+others; over time, consumers begin to associate those organizations (and their
+trademarks) with quality. When such organizations permit others to place their
+trademarks on goods of lesser quality, they find that consumer trust evaporates
+quickly. That's the precise situation that Amazon seeks to avoid \u2013 especially
+since, when it comes to intangible products like software, trust is all
+consumers have to decide on.
+
+* Overall Guidelines
+
+    Amazon's trademark policy is composed of a number of specific rules, most of
+which reflect the overarching requirement that your use of Amazon's trademarks
+be non-confusing and non-disparaging. By non-confusing, Amazon means that
+people should always know who they are dealing with, and where the software
+they are downloading came from.  By non-disparaging we mean that, outside the
+bounds of fair use, you can't use our Trademark as a vehicle for defaming us or
+sullying our reputation.
+
+    [[1]] <<Non-confusing>> - You may not display the Trademark in any manner that implies sponsorship or endorsement by Amazon.
+
+    [[2]] <<Non-disparaging>> - You may not use the Trademark in a manner which, in Amazon's reasonable judgment, may diminish or otherwise damage Amazon's goodwill in the Trademark.
+
+    []
+
+    These basic requirements can serve as a guide as you work your way through
+the policy.
+
+    The lawyers also require us to tell you that "all rights to the Trademark
+are the exclusive property of Amazon, and that the goodwill generated
+through your use of the Trademark will inure to the benefit of Amazon."
+This basically means that Amazon retains rights to the Trademark, and your
+use of the Trademark does not transfer ownership in the Trademark to you;
+Amazon reserves the right to revoke its permission to use the Trademark at any
+time.  Whenever you use the Trademark, that use is for the benefit of Amazon no
+matter how tightly you've tied the Trademark to something you're doing.
+
+* Guidelines for Printed Materials and Web Sites
+
+    The following basic guidelines apply to almost any use of the Trademark in
+printed materials, including marketing, fundraising and other publicity-related
+materials, and websites:
+
+ * <<Proper Form>> - Amazon's Trademark should be used in its exact form \u2013
+   neither abbreviated nor combined with any other word or words
+   (e.g. "Carbonado" software rather than "CBN" or "Carbonadified");
+
+ * <<Accompanying Symbol>> - The first or most prominent mention of the Trademark
+   should be accompanied by a symbol indicating that it is an unregistered
+   trademark ("\u2122");
+
+ * <<Notice>> - The following notice should appear somewhere nearby (at least on
+   the same page) the first use of the Trademark: "<Amazon, Amazon.com, and the
+   Amazon.com logo are registered trademarks of Amazon.com, Inc or its
+   affiliates. Carbonado is a trademark of Amazon Technologies, Inc.>";
+
+ * <<Distinguishable>> - In at least the first reference, the Trademark should be
+   set apart from surrounding text, either by capitalizing it or by italicizing,
+   bolding or underlining it.
+
+ []
+
+* Guidelines for Software Distributions
+
+** Serious Modifications
+
+    Those taking full advantage of the open-source nature of the Carbonado code
+base and making significant functional changes may not redistribute the fruits
+of their labor under any Amazon trademark. For example, it would be
+inappropriate for them to say "based on Amazon's Carbonado data access
+software." Instead, in the interest of complete accuracy, they should describe
+their executables as "based on Amazon technology", or "incorporating Amazon
+source code." They should also change the name of the executable to reduce the
+chance that a user of the modified software will be misled into believing it to
+be a native Amazon product.
+
+** Related Software
+
+    The Carbonado\u2122 data access software is designed to be extended, and
+Amazon recognizes that community members writing extensions need some way to
+identify the Amazon product to which their extensions pertain. Amazon's main
+concern about extensions is that consumers not be confused as to whether they
+are official (meaning approved by Amazon) or not. To address that concern,
+Amazon requests that extension names not include, in whole or in part, the
+words "Amazon" or "Carbonado" in a way that suggests a connection between
+Amazon and the extension (e.g. "Crassifier for Carbonado," would be acceptable,
+but "Carbonado Crassifier" would not).
+
+* Domain Names
+ 
+    If you want to include all or part of an Amazon trademark in a domain name,
+you have to receive written permission from Amazon. People naturally associate
+domain names with organizations whose names sound similar. Almost any use of an
+Amazon trademark in a domain name is likely to confuse consumers, thus running
+afoul of the overarching requirement that any use of an Amazon trademark be
+non-confusing.
+
+    To receive written permission, contact the Trademarks group, as discussed below.
+
+* Questions
+
+    Amazon has tried to make its trademark policy as comprehensive as
+possible. If you're considering a use of an Amazon trademark that's not covered
+by the policy, and you're unsure whether that use would run afoul of Amazon's
+guidelines, feel free to contact us and ask. Please keep in mind that Amazon
+receives lots and lots of similar questions, so please review all available
+documentation before contacting us.
+
+    If you have questions about these guidelines or use of this or any other
+Amazon trademark, please contact trademarks@amazon.com for assistance, or
+write to us at:
+
+*----------------------------------------------*
+  <<Amazon.com, Inc., Attention: Trademarks,>> 
+  <<PO Box 81226 Seattle, WA 98108-1226>>      
+*----------------------------------------------*
+
+
+=======================================================================================
+
+    {1} This policy is based in part on the open source trademark
+policy defined by the Mozilla organization, available
+{{{http://www.mozilla.org/foundation/trademarks/policy.html}here}}.  Per the terms of
+that policy, this policy is owned by Amazon and licensed under the Creative
+Commons "Attribution-ShareAlike 2.0" license.  Details can be seen
+{{{http://www.mozilla.org/foundation/licensing/website-content.html}here}}.
diff --git a/src/site/site.xml b/src/site/site.xml
index 38810f1..87aea16 100644
--- a/src/site/site.xml
+++ b/src/site/site.xml
@@ -19,7 +19,9 @@
       <item name="Javadoc" href="apidocs/index.html"/>
       <item name="Subversion" href="http://svn.sourceforge.net/viewvc/carbonado/trunk/Carbonado/"/>
       <item name="Sourceforge" href="http://sourceforge.net/projects/carbonado/"/>
+      <item name="User Guide (pdf)" href="http://svn.sourceforge.net/viewvc/*checkout*/carbonado/trunk/Carbonado/docs/CarbonadoGuide.pdf"/>
       <item name="License" href="license.html"/>
+      <item name="Trademark Policy" href="trademark.html"/>
     </menu>
 
     <menu name="Project Documentation">