Trademark policy.

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+ -----

+ Carbonado Trademark Policy

+ -----

+ -----

+ 2006-10-23

+ -----

+

+Carbonado Trademark Policy

+

+* Introduction

+

+    This document outlines the policy of Amazon Technologies, Inc ("Amazon,"

+for short) regarding the use of the "Carbonado" trademark (the "Trademark")

+used to identify Amazon's Carbonado\u2122 data access software.  Any use of the

+Trademark must be in accordance with this policy; any use of the Trademark in

+violation of these guidelines shall automatically terminate the license granted

+herein{{{#1}\u00b9}}.

+

+    Amazon's trademark policy attempts to balance two competing interests:

+Amazon's need to ensure that its trademarks remain reliable indicators of

+quality and security; and Amazon's desire to permit community members, software

+distributors and others that Amazon works with to discuss Amazon's products and

+to accurately describe their affiliation with Amazon. Striking a proper balance

+is a tricky situation that many organizations \u2013 in particular those whose

+products are distributed electronically \u2013 wrestle with every day.

+

+     Underlying Amazon's trademark policy is the general law of

+trademarks. Trademarks exist to help consumers identify, and organizations

+publicize, the source of products. Some organizations make better products than

+others; over time, consumers begin to associate those organizations (and their

+trademarks) with quality. When such organizations permit others to place their

+trademarks on goods of lesser quality, they find that consumer trust evaporates

+quickly. That's the precise situation that Amazon seeks to avoid \u2013 especially

+since, when it comes to intangible products like software, trust is all

+consumers have to decide on.

+

+* Overall Guidelines

+

+    Amazon's trademark policy is composed of a number of specific rules, most of

+which reflect the overarching requirement that your use of Amazon's trademarks

+be non-confusing and non-disparaging. By non-confusing, Amazon means that

+people should always know who they are dealing with, and where the software

+they are downloading came from.  By non-disparaging we mean that, outside the

+bounds of fair use, you can't use our Trademark as a vehicle for defaming us or

+sullying our reputation.

+

+    [[1]] <<Non-confusing>> - You may not display the Trademark in any manner that implies sponsorship or endorsement by Amazon.

+

+    [[2]] <<Non-disparaging>> - You may not use the Trademark in a manner which, in Amazon's reasonable judgment, may diminish or otherwise damage Amazon's goodwill in the Trademark.

+

+    []

+

+    These basic requirements can serve as a guide as you work your way through

+the policy.

+

+    The lawyers also require us to tell you that "all rights to the Trademark

+are the exclusive property of Amazon, and that the goodwill generated

+through your use of the Trademark will inure to the benefit of Amazon."

+This basically means that Amazon retains rights to the Trademark, and your

+use of the Trademark does not transfer ownership in the Trademark to you;

+Amazon reserves the right to revoke its permission to use the Trademark at any

+time.  Whenever you use the Trademark, that use is for the benefit of Amazon no

+matter how tightly you've tied the Trademark to something you're doing.

+

+* Guidelines for Printed Materials and Web Sites

+

+    The following basic guidelines apply to almost any use of the Trademark in

+printed materials, including marketing, fundraising and other publicity-related

+materials, and websites:

+

+ * <<Proper Form>> - Amazon's Trademark should be used in its exact form \u2013

+   neither abbreviated nor combined with any other word or words

+   (e.g. "Carbonado" software rather than "CBN" or "Carbonadified");

+

+ * <<Accompanying Symbol>> - The first or most prominent mention of the Trademark

+   should be accompanied by a symbol indicating that it is an unregistered

+   trademark ("\u2122");

+

+ * <<Notice>> - The following notice should appear somewhere nearby (at least on

+   the same page) the first use of the Trademark: "<Amazon, Amazon.com, and the

+   Amazon.com logo are registered trademarks of Amazon.com, Inc or its

+   affiliates. Carbonado is a trademark of Amazon Technologies, Inc.>";

+

+ * <<Distinguishable>> - In at least the first reference, the Trademark should be

+   set apart from surrounding text, either by capitalizing it or by italicizing,

+   bolding or underlining it.

+

+ []

+

+* Guidelines for Software Distributions

+

+** Serious Modifications

+

+    Those taking full advantage of the open-source nature of the Carbonado code

+base and making significant functional changes may not redistribute the fruits

+of their labor under any Amazon trademark. For example, it would be

+inappropriate for them to say "based on Amazon's Carbonado data access

+software." Instead, in the interest of complete accuracy, they should describe

+their executables as "based on Amazon technology", or "incorporating Amazon

+source code." They should also change the name of the executable to reduce the

+chance that a user of the modified software will be misled into believing it to

+be a native Amazon product.

+

+** Related Software

+

+    The Carbonado\u2122 data access software is designed to be extended, and

+Amazon recognizes that community members writing extensions need some way to

+identify the Amazon product to which their extensions pertain. Amazon's main

+concern about extensions is that consumers not be confused as to whether they

+are official (meaning approved by Amazon) or not. To address that concern,

+Amazon requests that extension names not include, in whole or in part, the

+words "Amazon" or "Carbonado" in a way that suggests a connection between

+Amazon and the extension (e.g. "Crassifier for Carbonado," would be acceptable,

+but "Carbonado Crassifier" would not).

+

+* Domain Names

+ 

+    If you want to include all or part of an Amazon trademark in a domain name,

+you have to receive written permission from Amazon. People naturally associate

+domain names with organizations whose names sound similar. Almost any use of an

+Amazon trademark in a domain name is likely to confuse consumers, thus running

+afoul of the overarching requirement that any use of an Amazon trademark be

+non-confusing.

+

+    To receive written permission, contact the Trademarks group, as discussed below.

+

+* Questions

+

+    Amazon has tried to make its trademark policy as comprehensive as

+possible. If you're considering a use of an Amazon trademark that's not covered

+by the policy, and you're unsure whether that use would run afoul of Amazon's

+guidelines, feel free to contact us and ask. Please keep in mind that Amazon

+receives lots and lots of similar questions, so please review all available

+documentation before contacting us.

+

+    If you have questions about these guidelines or use of this or any other

+Amazon trademark, please contact trademarks@amazon.com for assistance, or

+write to us at:

+

+*----------------------------------------------*

+  <<Amazon.com, Inc., Attention: Trademarks,>> 

+  <<PO Box 81226 Seattle, WA 98108-1226>>      

+*----------------------------------------------*

+

+

+=======================================================================================

+

+    {1} This policy is based in part on the open source trademark

+policy defined by the Mozilla organization, available

+{{{http://www.mozilla.org/foundation/trademarks/policy.html}here}}.  Per the terms of

+that policy, this policy is owned by Amazon and licensed under the Creative

+Commons "Attribution-ShareAlike 2.0" license.  Details can be seen

+{{{http://www.mozilla.org/foundation/licensing/website-content.html}here}}.

diff --git a/src/site/site.xml b/src/site/site.xml
index 38810f1..87aea16 100644
--- a/src/site/site.xml
+++ b/src/site/site.xml
@@ -19,7 +19,9 @@
       <item name="Javadoc" href="apidocs/index.html"/>
       <item name="Subversion" href="http://svn.sourceforge.net/viewvc/carbonado/trunk/Carbonado/"/>
       <item name="Sourceforge" href="http://sourceforge.net/projects/carbonado/"/>
+      <item name="User Guide (pdf)" href="http://svn.sourceforge.net/viewvc/*checkout*/carbonado/trunk/Carbonado/docs/CarbonadoGuide.pdf"/>
       <item name="License" href="license.html"/>
+      <item name="Trademark Policy" href="trademark.html"/>
     </menu>
 
     <menu name="Project Documentation">