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+Carbonado Trademark Policy

+============================

+

+Introduction

+-------------

+

+This document outlines the policy of Amazon Technologies, Inc ("Amazon," for

+short) regarding the use of the "Carbonado" trademark (the "Trademark") used to

+identify Amazon's **Carbonado™** data access software.  Any use of the

+Trademark must be in accordance with this policy; any use of the Trademark in

+violation of these guidelines shall automatically terminate the license granted

+herein<sup>1</sup>.

+

+Amazon's trademark policy attempts to balance two competing interests: Amazon's

+need to ensure that its trademarks remain reliable indicators of quality and

+security; and Amazon's desire to permit community members, software

+distributors and others that Amazon works with to discuss Amazon's products and

+to accurately describe their affiliation with Amazon. Striking a proper balance

+is a tricky situation that many organizations -- in particular those whose

+products are distributed electronically -- wrestle with every day.

+

+Underlying Amazon's trademark policy is the general law of trademarks.

+Trademarks exist to help consumers identify, and organizations publicize, the

+source of products. Some organizations make better products than others; over

+time, consumers begin to associate those organizations (and their trademarks)

+with quality. When such organizations permit others to place their trademarks

+on goods of lesser quality, they find that consumer trust evaporates quickly.

+That's the precise situation that Amazon seeks to avoid -- especially since,

+when it comes to intangible products like software, trust is all consumers have

+to decide on.

+

+Overall Guidelines

+--------------------

+

+Amazon's trademark policy is composed of a number of specific rules, most of

+which reflect the overarching requirement that your use of Amazon's trademarks

+be non-confusing and non-disparaging. By non-confusing, Amazon means that

+people should always know who they are dealing with, and where the software

+they are downloading came from.  By non-disparaging we mean that, outside the

+bounds of fair use, you can't use our Trademark as a vehicle for defaming us or

+sullying our reputation.

+

+1. **Non-confusing** - You may not display the Trademark in any manner that

+   implies sponsorship or endorsement by Amazon.

+2. **Non-disparaging** - You may not use the Trademark in a manner which, in

+   Amazon's reasonable judgment, may diminish or otherwise damage Amazon's

+   goodwill in the Trademark.

+

+These basic requirements can serve as a guide as you work your way through the

+policy.

+

+The lawyers also require us to tell you that "all rights to the Trademark are

+the exclusive property of Amazon, and that the goodwill generated through your

+use of the Trademark will inure to the benefit of Amazon." This basically means

+that Amazon retains rights to the Trademark, and your use of the Trademark does

+not transfer ownership in the Trademark to you; Amazon reserves the right to

+revoke its permission to use the Trademark at any time.  Whenever you use the

+Trademark, that use is for the benefit of Amazon no matter how tightly you've

+tied the Trademark to something you're doing.

+

+Guidelines for Printed Materials and Web Sites

+-----------------------------------------------

+

+The following basic guidelines apply to almost any use of the Trademark in

+printed materials, including marketing, fundraising and other publicity-related

+materials, and websites:

+

+* **Proper Form** - Amazon's Trademark should be used in its exact form --

+  neither abbreviated nor combined with any other word or words (e.g.

+  "Carbonado" software rather than "CBN" or "Carbonadified");

+

+* **Accompanying Symbol** - The first or most prominent mention of the

+  Trademark should be accompanied by a symbol indicating that it is an

+  unregistered trademark ("™");

+

+* **Notice** - The following notice should appear somewhere nearby (at least on

+  the same page) the first use of the Trademark: _"Amazon, Amazon.com, and the

+  Amazon.com logo are registered trademarks of Amazon.com, Inc or its

+  affiliates. Carbonado is a trademark of Amazon Technologies, Inc."_

+

+* **Distinguishable** - In at least the first reference, the Trademark should

+  be set apart from surrounding text, either by capitalizing it or by

+  italicizing, bolding or underlining it.

+

+Guidelines for Software Distributions

+--------------------------------------

+

+### Serious Modifications

+

+Those taking full advantage of the open-source nature of the Carbonado code

+base and making significant functional changes may not redistribute the fruits

+of their labor under any Amazon trademark. For example, it would be

+inappropriate for them to say "based on Amazon's Carbonado data access

+software." Instead, in the interest of complete accuracy, they should describe

+their executables as "based on Amazon technology", or "incorporating Amazon

+source code." They should also change the name of the executable to reduce the

+chance that a user of the modified software will be misled into believing it to

+be a native Amazon product.

+

+### Related Software

+

+The Carbonado™ data access software is designed to be extended, and Amazon

+recognizes that community members writing extensions need some way to identify

+the Amazon product to which their extensions pertain. Amazon's main concern

+about extensions is that consumers not be confused as to whether they are

+official (meaning approved by Amazon) or not. To address that concern, Amazon

+requests that extension names not include, in whole or in part, the words

+"Amazon" or "Carbonado" in a way that suggests a connection between Amazon and

+the extension (e.g. "Crassifier for Carbonado," would be acceptable, but

+"Carbonado Crassifier" would not).

+

+### Domain Names

+

+If you want to include all or part of an Amazon trademark in a domain name, you

+have to receive written permission from Amazon. People naturally associate

+domain names with organizations whose names sound similar. Almost any use of an

+Amazon trademark in a domain name is likely to confuse consumers, thus running

+afoul of the overarching requirement that any use of an Amazon trademark be

+non-confusing.

+

+To receive written permission, contact the Trademarks group, as discussed

+below.

+

+### Questions

+

+Amazon has tried to make its trademark policy as comprehensive as possible. If

+you're considering a use of an Amazon trademark that's not covered by the

+policy, and you're unsure whether that use would run afoul of Amazon's

+guidelines, feel free to contact us and ask. Please keep in mind that Amazon

+receives lots and lots of similar questions, so please review all available

+documentation before contacting us.

+

+If you have questions about these guidelines or use of this or any other Amazon

+trademark, please contact trademarks@amazon.com for assistance, or write to us

+at:

+

+    Amazon.com, Inc., Attention: Trademarks,

+    PO Box 81226 Seattle, WA 98108-1226

+

+-------------------------------------------------------------------------------

+

+1: This policy is based in part on the open source trademark policy defined by

+the Mozilla organization, available [here](http://www.mozilla.org/foundation/trademarks/policy.html).

+Per the terms of that policy, this policy is owned by Amazon and licensed under

+the Creative Commons "Attribution-ShareAlike 2.0" license.  Details can be seen

+[here](http://www.mozilla.org/foundation/licensing/website-content.html)